New Study Shows That Language Influences Reality
The power of words and communication has been celebrated in proverbs and wisdom throughout history, reflecting their profound significance. Now, scientists have uncovered just how deeply our speech influences the world around us—from individuals to the planet itself.
A new study reveals the immense power embedded in everyday language, demonstrating how even subtle shifts in word choice can significantly alter perceptions, shape reality, and influence behavior.
The findings underscore that words wield far more influence than previously understood. Yet, as a famous Marvel superhero once said, “With great power comes great responsibility.”
A study published in the journal Psychological Science in the Public Interest examined a phenomenon known as the framing effect — how the way information is phrased changes how the outside world interprets it.
Looking at contexts such as health care and environmental communication, the researchers found compelling evidence of the influence of language on many aspects of our lives.
In health care, for example, framing cancer treatment as a “battle” versus a “journey” significantly changes patients’ worldviews.
According to research, people exposed to battle-related metaphors perceive the disease as more threatening than those exposed to a health challenge related to travel.
Lead researcher Stephen Flusberg of Vassar College explains, “We routinely use words to try to influence what other people are thinking, feeling, and doing.”
The effects of this influence extend even to major global issues like climate change. Using military metaphors like “fighting climate change” creates a sense of urgency, unlike neutral language.
This effect is due to the fact that metaphors help people relate abstract concepts to familiar experiences, thereby shaping their belief system, the authors explain.
Co-researcher James Walsh discusses how understanding of the framing effect has evolved over the last century, and describes the next stage as an opportunity to integrate it more deeply into public communications strategies.
This research speaks to our responsibility for the many moments and consequences of our choice of words.
The study also cautions against ignoring the psychological weight of language, especially in an age of information overload. Being mindful of words that resonate or provoke can help individuals and organizations navigate the complex dynamics of how information affects our priorities.
The study is consistent with work in psychology and marketing that shows how even small changes in a message can lead to significant changes in how the public interacts with it.
For example, research into advertising effectiveness has shown that emotionally charged language increases brand recall and motivates people to make decisions. This supports the researchers’ call for more thoughtful linguistic practices in communication and getting our ideas across.
