New Orleans, LA – October 27, 2023 – Independent artist Dark Waters has signed an agreement with digital marketing agency TRS Marketing to produce and distribute vertical video content on YouTube Shorts.
The deal centers around YouTube’s Shorts program, which showcases short-form vertical videos similar to TikTok. Under the agreement, TRS Marketing will work with Dark Waters to develop and optimize bite-sized videos designed specifically for the YouTube Shorts platform.
“I’m thrilled about the opportunities coming my way from Google – being selected as a member of the Shorts Creator program and the #YouTubeBlack initiatives are accomplishments that set me apart from others in my field,” said Dark Waters. “Teaming up with TRS Marketing gives me the support I need to expand my audience and fully leverage the power of Shorts.”
TRS Marketing has emerged as an industry leader in Shorts marketing. The agency will leverage its expertise to enhance Dark Waters’ presence and viewership on Shorts. Strategies will include collaborations with other top Creators, optimizing titles and thumbnails, hashtag utilization, and more.
“We’re honored to be working with the incredibly talented Dark Waters on this exciting new frontier,” said TRS Marketing CEO Oscar Snowbels. “YouTube Shorts represents the future of video, and we look forward to helping bring Dark Waters’ vision to this fast-growing platform.”
The deal comes on the heels of Dark Waters’ recent appearance at the YouTube Creators event in Austin, Texas, where he was spotted with YouTube superstar Codi Sanchez. “I watch Codi daily, I have a heart for entrepreneurship, and she has been a great inspiration. It was amazing to have the opportunity to meet her and seek advice from someone who has accomplished so much at a young age,” said Dark Waters.